Advertising & Marketing Lawyers

Companies must navigate a complex web of regulatory requirements, industry standards, and competitive pressures when promoting their products and services. Axiom’s advertising and marketing lawyers can help brands, agencies, and consumer product companies manage risk, substantiate claims, and develop compliant campaigns across traditional and social media platforms. Our team delivers business-focused guidance that protects brand reputation while supporting creative and commercial objectives.

Regulatory Guidance Across Federal and State Agencies

Axiom’s lawyers can advise clients on advertising rules enforced by the Federal Trade Commission (FTC), Food and Drug Administration (FDA), Federal Communications Commission (FCC), and state attorneys generals. They ensure that advertising campaigns, packaging, and digital content comply with federal and state requirements, including rules governing endorsements, testimonials, health claims, pricing, and disclosures.

Our attorneys support products company clients with claim substantiation strategies, ensuring that advertising claims are truthful, non-misleading, and supported by reliable evidence. They also assist with compliance for regulated products, including those subject to oversight by the FDA or FCC, helping clients avoid enforcement actions and costly disputes.

Managing Competitive, False Advertising, and NAD Challenges

Axiom’s lawyers have extensive experience navigating competitive disputes under the Lanham Act, including challenges involving false advertising, misleading claims, and comparative marketing. They can represent clients before the National Advertising Division (NAD), developing strategy, preparing submissions, and responding to competitor challenges.

Whether defending an advertising position or challenging a rival’s claims, Axiom helps companies protect their brand, minimize litigation risk, and maintain a level competitive playing field. Our team also advises on global advertising practices and cross-border compliance considerations for multinational marketing programs.

Supporting Modern Marketing Practices

The rise of influencer-led campaigns, user-generated content, and social commerce introduces new risks in marketing practice and compliance. Axiom’s lawyers assist companies in drafting and negotiating influencer agreements, ensuring proper disclosures, content controls, and rights protections, while aligning with evolving FTC endorsement guidelines.

They can also help clients develop internal policies for social media governance, brand safety, and content approvals, ensuring that marketing teams understand and meet their regulatory obligations.

Intellectual Property, Consumer Protection, and Risk Management

Effective marketing often intersects with intellectual property, branding, and consumer protection concerns. Axiom’s attorneys help companies safeguard trademarks and copyrights in their marketing materials, conduct risk assessments, and develop compliance frameworks that reduce exposure across channels.

From reviewing campaign creative to advising on partnerships, sponsorships, and regulatory filings, Axiom’s advertising and marketing lawyers provide the practical, real-world counsel companies need to promote confidently in a competitive, highly regulated environment.

Axiom makes it easy to find advertising & marketing lawyers in your area. Use Axiom's Talent Finder to search and browse our extensive network of legal professionals and lawyers with deep experience in marketing & advertising law.

You can narrow your search by applying filters for location, availability, industry, skills and years' experience. Once you find the right legal professional for your business needs, you can start a conversation or book them directly.

In addition to marketing & advertising law attorneys, Axiom's large network of legal talent spans across 14 practice areas and 30+ industries. Whether you need a secondee lawyer, a team of legal professionals for complex projects, or legal operations support, we've got you covered.

Yes. Our advertising & marketing lawyers can work remotely, which not only helps to reduce costs but offers you the flexibility to engage with legal talent nearly anywhere in the world. Axiom has 25 years of proven experience in remote legal engagements, supporting the onboarding and management of thousands of remote relationships and global businesses.

Axiom's deep bench of advertising & marketing lawyers can be accessed in just a few easy steps. The process is quick, easy, and can be completed in as little as 24 hours.

Use our Talent Finder to find top in-house legal talent for your business quickly and within budget. Just answer a few simple questions and we'll match you with qualified legal talent experienced in marketing & advertising law law.

Or you can contact our team to schedule a consultation and receive a curated list of Axiom lawyers matched to your needs.

Next, interview one or more of our recommended advertising & marketing lawyers, select the best candidate for your needs, and your lawyer can begin work within hours or days.

As one of the world's leading alternative legal services providers (ALSP), Axiom's lawyers and allied legal professionals provide a cost-effective alternative to outside counsel and can supplement strategic law firm work.

We'll help your business find and engage highly-qualified marketing & advertising law attorneys quickly, and within budget.

• Axiom typically saves our clients 30 to 50% over traditional law firms
• Our lawyers have an average of 18+ years of experience
• 97% of clients are satisfied with Axiom
• 75% of F100 companies trust Axiom